Understanding and Shaping Consumer Behavior

Consumer beliefs and behaviors are changing fast. To keep up with and perhaps even influence those changes companies must leverage deep consumer insights. The COVID-19 crisis has disrupted nearly every routine in day-to-day life. The extent and duration of mandated lockdowns and business closures have forced people to give up even some of their...

VALUING STARTUPS

Valuing Startups Fundamentally, valuing a startup is very different than valuing an established company. Financial projections don’t always predict the startup’s future success, which is why some angel investors put greater value in the entrepreneur and management team. Potential investors would like to understand the competitive environment and risks, as well as risk mitigation...

UNDERSTANDING RECESSIONS

Understanding Recessions A recession is a significant, widespread, and prolonged downturn in economic activity. It’s an economic cycle that involves contraction of economic activities. It is a significant decline in economic activity spread across the market, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales....

BUILDING CUSTOMER EXPERIENCE STRATEGIES

 Building Customer Experience Strategies Customer experience, known also as CX, is a customer’s complete experience when interacting with your business. These interactions could be in the form of front desk service, navigating website, and delivery of purchased products. Creating an excellent CX for your business influences your customer’s approach, and it can also determine whether...

Enhancing Logistics with RFID Technology

RFID, or Radio-Frequency Identification, is a method of storing data and retrieving it via radio waves. Much in the same way a barcode can store information about a type of product, RFID tags contain unique identifiers that correspond to inventory database records. Switching to RFID in your logistics chain offers some significant advantages over...

Managing and Surviving Inflation

Operating in today's uncertain environment, requires that leaders must think about performance in much broader terms. leaders must lead with the complete slate of stakeholders in mind. There are many conversations and decisions that only the CEO can make. Corporate leaders can start by asking themselves key operational questions such as: Where will customers see...

Devaluation

Why and is it a viable policy? Countries over the years have adopted as a policy the deliberate downward adjustment of the value of their money relative to another currency, group of currencies, or currency standard. Countries that have a fixed exchange rate or semi-fixed exchange rate use this monetary policy tool. It could be...